Our world has changed in a couple of years, and so did our manner of communication. We no longer use symbols to send smiles. Who needs them, when you have a whole list of animated stickers covering all possible emotions out there. Our old, beloved SMS messages seem to fall behind, as they cannot offer a wide variety of services that the famous platforms such as WhatsApp, Messenger, or WeChat provide.
But at the same time, text messages are not going to disappear in the near future, as people are too used to them. In fact, text messages are also way more beneficial for companies and large businesses as the rate of opening of an SMS is way higher than that of online platforms.
So how can we benefit from the text message advantages, but at the same time make them engaging and interactive? This is where the Rich Communication Service protocol, also referred to as RCS comes to help.
What is RCS?
Rich Communication Services protocol is like an updated version of text messaging, which combines the old manner of texting and modern messaging together. It takes features from platforms like Facebook, iMessage, Messenger, and WhatsApp, and makes your SMS look like an iMessage message. The RCS also allows you to send high-resolution images, audios, videos, and create group chats in order to make the communication between you and your customers more fun.
Sometimes RCS is confused with Verified SMS (link here to the Verified SMS article), as it is also a way to send branded mass texts. However, Verified SMS is mostly used to make your text messages more credible and secure and does not offer all of the other features that RCS has.
What should we expect from RCS in the future?
Google has worked on RCS in recent years to make the messaging experience even better. They’ve improved the messaging experience on Android by collaborating with such large brands in the industry as Samsung, Orange, Telefonica, Huawei, Vodafone. Because of this, today RCS is made more widely available.
Today Google has launched the RCS in 24 different countries and is continuing to work on it in order to provide it to every Android user no matter what their carrier or device is. Besides it, Google also tries to improve the actual messaging experience in order for your brand to be able to send even more interactive messages.
An example of this is the Walgreens in the US where patients get their prescription refill reminders notifications or get to know when their order is ready to be picked up via SMS messages. These are examples of the Google RCS Business Messaging program that allows sending mass texts to large groups of people and at the same time make them more interactive.
In fact, RCS is a perfect solution for bulk texting. When you’re mass texting you want to be sure that your messages are not too dull to push off your customers, so RCS gives you the opportunity to both send a general message and be able to keep the receiver's attention.
So if you want to make your text messages feel like those of Facebook or WhatsApp, you surely should get yourself the RCS services because it is by far the best effective mass text messaging solution out there.